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CASE STUDY · MAITLAND

Sold for $38K more than the guide price.

3
BEDROOMS
$825K
GUIDE / APPRAISED
$888K
SOLD PRICE
DAYS ON MARKET
THE BRIEF

A full pre-sale styling service in Maitland.

Plush Home assisted with a Full Interior Styling service of this three-bedroom cottage in Maitland — presenting the property at its best for a competitive sale campaign, with a warm, cohesive look designed to appeal to a broad range of buyers while highlighting its period charm.
THE PROPERTY

A classic brick cottage with plenty of character.

This three-bedroom, one-bathroom home combines traditional brick construction with high ceilings, timber floors and generous natural light — the kind of period features that buyers in Maitland look for.

Before styling, the home’s bones were strong, but the existing furniture and decor weren’t doing the space justice. Our goal was to let the property’s character shine through a considered, on-trend styling approach.

THE CHALLENGE

Presenting a smaller footprint without it feeling compromised.

With three bedrooms and one bathroom, the home needed furniture and styling choices that felt generous without overwhelming the more compact rooms.

We worked closely with the room proportions to select scaled-back pieces, layered textures and a calm, neutral palette that made every space feel considered and move-in ready.

OUR APPROACH

A styling approach built around warmth and character.

Our styling team curated a full furniture and styling package for the property, focused on soft neutrals, natural textures and simple, elegant lines — creating a cohesive flow from room to room that photographed beautifully and impressed at every open home.
FURNITURE
A tailored mix of sofas, dining and bedroom furniture selected to suit the home’s scale and period character.
ART & ACCESSORIES
Considered layering of soft furnishings, artwork and accessories to add warmth without clutter.
INSTALL & REMOVAL
Full delivery, styling install and post-campaign removal, managed start to finish by our team.
THE RESULT

A $38K result above expectations.

Listed with a guide of $800,000–$850,000, 12 Catherine Street sold for $888,000 — $38,000 more than the top end of the guide. The result reflects the strong first impression created by a fully styled, market-ready presentation.

LET’S TALK

Thinking of selling? Let’s get started.

Free consultation, no upfront cost, pay on settlement. We’d love to walk through your property and show you the same difference we made here.