CASE STUDY · CHISHOLM
Sold in 7 days for $100k over expectations.
4
BEDROOMS
$1.1M
APPRAISED
$1.2M
SOLD PRICE
7
DAYS ON MARKET
THE BRIEF
A full pre-sale service in one of the Hunter’s fastest-growing suburbs.
Plush Home assisted with a full pre-sale staging service of this brand-new four-bedroom build in Chisholm — bringing warmth, scale and aspirational lifestyle cues to a property that had every advantage of a new home, but none of the character a buyer needs to picture themselves moving in.
THE PROPERTY
A brand-new build with all the space, none of the story.
A four-bedroom, two-bathroom new-build in a high-demand pocket of Chisholm — generous open-plan living, fresh finishes, and a fenced backyard ready for family life.
[Sarah — replace this paragraph with property-specific detail: orientation, standout rooms, the views, the appliance package, the schools and the train line. The more local detail you can weave in, the better this page performs in search.]
THE CHALLENGE
Empty new-builds can feel cold, not aspirational.
Without scale references and warmth, buyers struggled to read the rooms — how the dining table fits, where the lounge naturally sits, how a young family actually lives in the space.
[Sarah — share the agent’s first-impression feedback, the comparable homes nearby that hadn’t sold, and the price expectation versus the local benchmark. Specifics here build trust with future vendors.]
OUR APPROACH
Full staging, designed for a young family buyer.
We styled every room — living, dining, master, kids’ rooms, study nook and outdoor — with a palette that complemented the home’s fresh finishes and a layered scheme that read warm and aspirational on listing photos.
FURNITURE
Hand-picked sofas, dining, beds and rugs scaled to the rooms — so buyers could see, not guess.
ART & ACCESSORIES
Curated wall art, ceramics, soft furnishings and greenery layered to bring warmth and lifestyle.
INSTALL & REMOVAL
Styled and photographed in a single day, with hassle-free removal after settlement.
THE RESULT
Sold in 7 days, one open home, $100k over expectations.
Listed at a fresh comparable benchmark, the property attracted strong online attention from day one. After a single open home, multiple offers landed — selling $100,000 above the agent’s appraised price.
[Sarah — add the agent’s name and quote, the number of inspection groups through, and how the price compared to other recent Chisholm sales. A real quote from the seller works beautifully here.]
LET’S TALK
Thinking of selling? Let’s get started.
Free consultation, no upfront cost, pay on settlement. We’d love to walk through your property and show you the same difference we made here.